Return to the™ home page™ Lite & Super-Lite - The Perfect Starter Kit For Those Not Yet Ready For Our Full Suite Of Tools

AzonSellerTools Lite

We created our Lite and Super-Lite packages for those who are not yet ready for the full suite of tools - maybe you're just getting started and don't yet need all the bells and whistles.

So what we've included in the Lite version are all the tools from our Research and Product Listing categories, which should be enough to help you select a product to sell, and get your product page ready for Amazon.

And the Super-Lite option includes a subset of what's in the Lite version, for those on a really limited budget or who do not yet need the more advanced tools that are in the Lite package.

Then, once you've got your first product launched and you're starting to make some money, you can upgrade to the full suite and gain access to all of the other tools that will help you with your marketing efforts, and let you monitor activity on your product (via our unique Hijacker Smacker), and more.

So, here is what's included in our Lite and Super-Lite membership packages:

Azon Fight Club Added on 13 December 2015

Note: This tool is not available in the Super-Lite package.

What It Does

The Azon Fight Club tool evaluates two keywords to see how likely it is that Amazon treats them as the same or similar.


  1. Lets you use more natural language when creating your product listing.
  2. Helps you better understand Amazon's algorithm.
"I love these tools. Very helpful to me."

BrainStormer Added on 29 September 2015


What It Does

This tool lets you view and analyze the products in Amazon's Best-Seller lists.


  1. Helps you brainstorm and find new products to sell.
  2. Filtering and sorting features let you specify the precise criteria you need.
  3. Allows you to export the filtered results (e.g. to Excel) for subsequent analysis.
"I love them and appreciate them tremendously!"


What It Does

This tool will let you test whether your Amazon AWS Product Advertising API Keys are working.


  1. Lets you see what information Amazon makes available about a product to their affiliates.
  2. Helps you in the process of applying for VIP status.
"I think they are an invaluable set of tools and any questions I have had have been answered promptly and politely."


What It Does

The Digi-Tally tool counts characters, either as you type them, or after pasting text in. You can also set a minimum and/or maximum character count target and have the tool alert you when you are under or over those limits.


  1. It helps you keep track of how much text you're using, especially for areas where there is a limit (e.g. Key Product Features, Search Terms).
"You're doing a fantastic job in providing these tools to all the ASM'ers already. Thanks a lot for that."

Double Dipper

Note: This tool is not available in the Super-Lite package.

What It Does

The Double Dipper tool finds shorter-tail keywords that are embedded within longer-tail keywords.


  1. It helps you maximize the benefit of driving keyword-based traffic to your product listing (or brand page).
"They help save me time."


What It Does

This tool lets you type or paste in some (plain) text, or select an ASIN from your Product Dashboard, and assesses whether it was written by a female or a male. (Please note that this is not 100% accurate, although the more text you enter, the more likely it is to guess correctly.)


  1. Helps you better connect with your target audience and thereby increase conversions.
"Man, they are the greatest. If you only created the Scruncher it would have been enough, but you've gone above and beyond. Awesome."

Keyword Detective Added on 3 February 2016

Note: This tool is not available in the Super-Lite package.

What It Does

The Keyword Detective lets you delve into a list of keywords to find what products exist on Amazon, AliBaba and AliExpress, what comes up in search engine results, what the words mean and what synonyms exist, and more.


  1. Helps you easily investigate keywords from a number of different angles and consequently understand the market potential better
  2. Lets you translate keywords into other languages, which can be useful both for non-English speakers selling in the US, and for English speakers selling on other Amazon sites
"This is the best money I spend every month for this business. Thank You both!"

Keyword Excavator Updated on 29 September 2016

Note: This tool is not available in the Super-Lite package.

What It Does

The Keyword Excavator creates a sorted list of all the unique words from a list of keywords / keyword phrases, or from the visible listing elements of a product listing page, and also shows how many times each of those words is used.


  1. Speeds up the process of removing unwanted terms from a long list of keywords
  2. Helps you create your product listing
"I love these tools - you guys are so amazing for providing them. THANK YOU!!! :D ...I especially love getting the notifications of a new review!"

Keyword Mashup Added on 23 August 2015

Keyword Mashup

What It Does

The Keyword Mashup tool consolidates keyword information from up to five different data sources, removing any duplicates, and providing search volume statistics for each keyword.


  1. Saves you time (and therefore money) in the mind-numbingly boring task of collating keywords from different sources and then easily de-duping them.
  2. Provides confidence in your choices of keywords.
"Always appreciate your ridiculously fast responses."

Keyword Opti-Miser

Note: This tool is not available in the Super-Lite package.

What It Does

This tool helps you optimize the keywords on your Amazon listing by providing a detailed analysis of where the individual words within your target keywords are (or are not) used.


  1. Helps you maximize the number of keywords that you're relevant for, thereby increasing the chances of people finding your product.
  2. Suggests keywords to enter into your back-office Search Terms boxes. Added on 5 July 2015
"The tools are awesome and very valuable."

Link Anonymizer

Link Anonymizer

Note: This tool is not available in the Super-Lite package.

What It Does

The Link Anonymizer tool will let you visit a web page without your own site being identified as the referring site.


  1. Helps keep you anonymous on the Internet.
"I think they are fantastic, you have done a brilliant job and can't make any other suggestions at this time."

Link Scrubber

Note: This tool is not available in the Super-Lite package.

What It Does

The Link Scrubber tool will remove Amazon affiliate tags from a URL that is entered on screen, or from all Amazon links on a web page.


  1. Prevents you from being "cookied" with someone else's Amazon affiliate tags.
"I love them. Thanks!!"

SafeLinks Updated on 22 February 2017

Note: This tool is not available in the Super-Lite package.

What It Does

The SafeLinks tool converts product links on Amazon Search Results pages from "Super URL" type links to canonical URL links.


  1. Prevents your competitors from gaining link juice when you are researching or monitoring their products.
"Amazing Super Mega Tools :)"


What It Does

This tool converts text (which can be entered via the integrated WYSIWYG editor) or HTML (which must be written in a very specific way, and which is fully detailed in the Scruncher User Manual) to be Amazon-ready, while automatically "scrunching" the code to maximize your use of the available characters.


  1. Lets you format your Product Description without having to learn HTML.
  2. Provides an accurate character count that allows you to use as much of the Amazon Product Description as possible.
  3. Displays readability statistics for your Product Description
  4. Prevents you from using HTML / CSS that Amazon does not allow.
  5. Supports Amazon's various HTML policies without you having to re-write your Product Description.
"Amazing Super Mega Tools :)"

Suggestion Box

What It Does

This tool extracts up to 370 keywords for a given seed word/phrase from Amazon's suggested search terms.


  1. Helps you brainstorm and find new products to sell.
  2. Provides additional keywords you can include in your product listing to help you rank for even more search terms.
  3. Lets you vary your external Super URL links.
"Thanks, your customer service is awesome :)"

The Redactor Added on 12 December 2015

Note: This tool is not available in the Super-Lite package.

What It Does

The Redactor lets you quickly remove keywords from a list that contain terms you want to exclude.


  1. Helps you remove other companies' brand names from your master keyword list (as Amazon do not like you doing this)
  2. Saves you time and effort when filtering out irrelevant and inappropriate keywords from your master keyword list
"I don't think I would be doing as good as I am without your tools."

Ultimate BSR Data Mining Throwdown Updated on 19 January 2016

What It Does

This tool is designed to help speed up the process of evaluating a product that you already have in mind (as per the video called "How to Evaluate Product Opportunity Potential" in Module 2 of ASM), although it is also useful when analyzing the keywords obtained via or similar sources (e.g. our own Suggestion Box tool).


  1. Speeds up product research.
  2. Uses the criteria defined in the ASM training to quickly identify which products are selling well and/or don't have many reviews.
  3. Lets you easily eyeball the various prices being charged by the most relevant sellers by displaying minimum, maximum, mean average and median average figures.
  4. Allows you to sort the results to better interpret the keyword landscape.
  5. Indicates whether any particular brands are dominating the search results for that keyword. Added on 19 January 2016
  6. Provides an easy way to export the results into Excel (or similar).
"Everything is incredible. Don't know where you find the time to build your biz, build tools, offer such great support, etc 15 stars out of 10. You are both aces."

AST Guide

What It Does

This downloadable PDF provides an overview of all our tools, with recommendations on which ones are more important and when they should be used.


  1. Helps you use the full arsenal of tools in the most effective way.
  2. Lets you devise a cohesive strategy for your Amazon business.
"I love them... you do a fantastic job on them!!"

Private Members Only Blog

What It Does

In addition to all of our tools, members also have access to a private blog which is a 100% BS-free zone.


  1. Helps you use the tools efficiently and effectively.
  2. Offers advice so you can avoid common pitfalls.
  3. Provides additional strategies to help you succeed.
  4. Keeps you abreast of relevant Amazon updates.
  5. And more.
"And you are always helpful and supportive = GREAT CUSTOMER SERVICE. Thanks again!"

VIP Tools

What It Does

All members have the option to upgrade to VIP Membership (from inside the Members' Area), which offers the following additional bonus features:

  1. 1,000 keywords can be analyzed using the CSI tool (instead of 100, which is the default).
  2. 1,500 keywords can be analyzed using the Double Dipper tool (instead of 500, which is the default).
  3. 2,000 keywords can be analyzed using the Keyword Detective tool (instead of 1,000, which is the default).
  4. 3,000 keywords can be analyzed using the Keyword Excavator tool (instead of 1,500, which is the default).
  5. 1,500 target keywords per data source can be consolidated using the Keyword Mashup tool (instead of 500 per data source, which is the default).
  6. 500 target keywords can be analyzed using the Keyword Opti-Miser tool (instead of 250, which is the default).
  7. Downloadable software called The Daily Goal Machine.
  8. 2,000 keywords can be filtered using The Redactor tool (instead of 1,000, which is the default).
  9. 50 products can be retrieved using the Ultimate BSR Data Mining Throwdown tool (instead of 10, which is the default).

Note: With the exception of The Daily Goal Machine, upgrading to VIP membership does not give you access to tools not included in your current membership package - it only increases the limits on the tools you already have access to.

More information about how to become a VIP Member is available in the Members' Area.


  1. These tools provide even more ways to ensure your Amazon business succeeds.
"The tools are really helpful and work amazingly fast."

Unprecedented & Unparalleled Customer Service

When you get in touch with us using our easy Contact form, all you have to do is enter your contact information and tell us what questions or problems you have (you can even attach a file), and we will promptly respond each and every time - typically, within 24 hours, and frequently within a few hours, but we'll never leave you hanging.

For longer or more involved issues, we will still get back to you quickly and let you know what the situation is, then we'll update you as and when the issues have been resolved.

You never have to worry about being alone, because we want you to succeed and we therefore will try to support you in any way that we can.

We understand that people new to selling on Amazon may not have a large depth of knowledge in the technical aspects of this business, and this is particularly relevant when it comes to getting your Product Description ready because you will need to use HTML and CSS, which can be very daunting and a big pain in the butt.

Don't worry about that though - you can try to work it out yourself using our comprehensive manual, but if this is not your cup of tea, no worries - we have Done-For-You services where we actually take your Microsoft Word document with formatting and translate that into Amazon-ready HTML/CSS for you.

By the way, for new members, we'll even do your first Amazon Product Description for you for FREE - just attach your Microsoft Word document using our Contact form and we'll typically get it back to you within 24 hours, but please check out the Done-For-You page to give you an idea of what can be done, as Amazon places a lot of restrictions on formatting options.


So, who doesn't want to save time and money? Grab your goodies now!

30-Day Trial*, worth $20

  • No long, costly commitments
  • Try out the tools, find your favs
  • Get stuff done, these tools will help you out in: Research, Product Listings, Marketing, Monitoring, and a lot more

* The 30-Day Trial is only available for the Full and Lite packages, not the Super-Lite package.

* PayPal users will get the 30-Day Trial free, ClickBank requires a small fee of just $4.95 USD.

* This offer only applies to the first time you join (i.e. members who cancel and then sign up again at a later date are not eligible.)

1 Done-For-You Product Description To Amazon-Ready HTML Conversion, worth $15

  • Not a programmer, scared of HTML, no worries
  • Just give us your Word, or Plain-text doc, and we'll convert it to Amazon-Ready HTML for you
  • Typical 1-day turn around

1 5 UPCs, worth $10 - $100

  • All products you add to Amazon must have a unique Universal Product Code
  • Save time and a few bucks
  • We buy in bulk and you save big

AST Facebook Group, $priceless

  • Join hundreds of other Amazon sellers and learn new stuff
  • Exchange ideas, get more questions answered
  • You're not alone

$25 - $50 discount* off our Amazon Copywriting Service

  • Let us create your product listing for you (i.e. Product Name, Key Product Features, Product Description, Search Terms)
  • The Gold option includes keyword research too
  • Typical 5-day turn around (once you submit your project to us)

* To qualify for this discount, which will vary dependent on whether you are a paying Lite / Super-Lite or Full member, your account must be active (i.e. you must not have cancelled it), and you must no longer be in your free trial period, where that applies.

Special Offers on selected services

  • Discount off professional product photography
  • First month free with a market-leading business mail service
  • 50% off an Amazon FBA course on udemy
  • And more to come

Available Membership Plans

# Tool Super-Lite Membership Lite Membership Full Membership
1 BrainStormer Included Included Included
2 ChecKey Included Included Included
3 Digi-Tally Included Included Included
4 GenderBot Included Included Included
5 Keyword Mashup Included Included Included
6 Scruncher Included Included Included
7 Suggestion Box Included Included Included
8 Ultimate BSR Data Mining Throwdown Included Included Included
9 Azon Fight Club   Included Included
10 Double Dipper   Included Included
11 Keyword Detective   Included Included
12 Keyword Excavator   Included Included
13 Keyword Opti-Miser   Included Included
14 Link Anonymizer   Included Included
15 Link Scrubber   Included Included
16 SafeLinks   Included Included
17 The Redactor   Included Included
18 Amazon Keyword Relevance Checker     Included
19 CSI     Included
20 Find Canonical URL     Included
21 Hijacker Smacker     Included
22 Permalink Grabber     Included
23 Product Dashboard     Included
24 ScrImage     Included
25 Sherlock Bones     Included
26 Spin Tag Checker     Included
27 Super URL Builder     Included
28 Super URL Clickthrough Thingy     Included
29 Wall Of Shame     Included
30 Bonuses Included Included Included
31 VIP Upgrade Available Included Included Included
32 Discount Offers Included Included Included
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Full Membership

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Monthly Membership Rate $10 $20 $50
Annual Membership Rate $100 $200 $500
Please note that is not affiliated with ASM, ASM Masters, or any other
Amazon tools sites, and we do not offer membership as a free bonus from any other marketer.

Here's How To Sign Up For Our Lite Membership

Required Information

Before we take you to the sign-up form, we need you to enter your:

  • First Name
  • Last Name
  • Facebook Profile URL, if you have one, but if you intend joining our private Facebook group, please enter this as we will use it to verify you are a member. See below for instructions on how to find this URL.
  • Preferred Payment Method (i.e. ClickBank or PayPal)
  • Login Email Address, which is where your login details will be sent after you sign up (and it will also be your User Name), so please make sure this is an email address that you have access to. Note too that we strongly recommend you do not use an email address from work or school, as we often find emails to such addresses are blocked. In addition, .edu and .gov addresses will not be allowed. Instead, we suggest you set up a free Gmail or Yahoo account if you do not already have a suitable email address.
  • PayPal Email Address, which is only required if you intend signing up via PayPal, in which case you need to enter your primary PayPal email address. If you intend signing up via ClickBank, you can leave this blank.

You also need to confirm that you understand you will be creating a subscription with recurring payments when you join

Here is how you should obtain your Facebook Profile URL:

  1. Use a web browser to go to and log into your account.
  2. After you have logged in to your Facebook account, click this link, which will open Facebook in a new browser tab / window.
  3. Copy the URL from your browser's address bar, which should look something like or Note that your Facebook Profile URL is NOT: or
    If the Facebook URL you see is, then this probably means you're not actually logged in to your Facebook account.
  4. Paste that link / URL into the Facebook Profile URL box below.

Payment Options - Lite

If you pay via PayPal, then we offer a monthly subscription at $20 / month or an annual subscription at $200 / year (which gives you two months for free). In either case, you will get a one-month free-trial period before any subscription fees are collected (provided you have not previously had an account and you were not grandfathered in to our Hijacker Smacker tool).

If you pay via ClickBank, then we offer a subscription plan that will cost $4.95 for the first 30 days, provided you have not previously had an account and you were not grandfathered in to our Hijacker Smacker tool (as ClickBank does not support free trials) and then $20 / month. (Currently, ClickBank does not support annual subscriptions, but if they change that in future, we'll add this option too.)

Remember: We do not offer free trials (with PayPal) or a first-month subscription cost of $4.95 (with ClickBank) if you have previously had an account with us (which includes those who were grandfathered into our Hijacker Smacker tool.

Payment Options - Super-Lite

If you pay via PayPal, then we offer a monthly subscription at $10 / month or an annual subscription at $100 / year (which gives you two months for free).

If you pay via ClickBank, then we offer a subscription plan that will cost $10 / month. (Currently, ClickBank does not support annual subscriptions, but if they change that in future, we'll add this option too.)

Note that the one-month free trial period does not apply to Super-Lite membership.

Sign-Up Form

Please fill out the form below to sign up for a Lite or Super-Lite membership. (You can choose which package you want on the next page.)

First Name *:
Last Name *:
Facebook Profile URL:
Login Email Address *:
Login Email Again *:
Preferred Payment Method *:
PayPal Email Address:
PayPal Email Again:
Recurrring Subscription Confirmation *:

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